Enabling Better Business Decisions
The DRG partners with clients to conduct marketing research that addresses their burning business issues. We arm clients with actionable insights for making confident business decisions.
Explore our website to learn how The DRG’s marketing research insights can help you deliver positive customer experiences, stand out from the competition, and grow your business.Read more
The DRG is over 40 and loving it! Explore our timeline to learn more about our family-owned company and the key events that brought us to where we are today.Read more
We offer a spacious, versatile facility for in-person research in the Milwaukee area. Focus groups, IDIs, CLTs, usability tests, mock juries...our Focus Center can accommodate your needs!Read more
"I was impressed with The DRG's thoughtfulness in adjusting the study direction after spending time to deeply understand the primary goals of the project."
Financial Services Client
"The DRG is thorough, attentive, and reliable. We now feel more confident in the decisions we are making and can create actionable, realistic goals."
"The DRG has been a valuable and reliable partner for several years. They are always willing to help me meet tight timelines and challenging recruiting requirements."
Marketing and Advertising Client
"The DRG has a knowledgeable team of experts that provide sound advice and guidance and assistance necessary to carry out some very important research."
"The DRG provided much more consultation than any other client and were there to support the project entirely; even after it was complete!"
Health Insurance Client
"While so many research companies are losing character, The DRG remains a family-owned business. Their familial atmosphere spills over to how they treat their clients."
"The DRG's ability to understand our business and translate that into meaningful and insightful survey programs has positively impacted our ability to drive business decisions."
Health Insurance Client
"The DRG is not my supplier; they are dear friends that I trust with my reputation and company. They put my needs before theirs - a rare quality in today's business environment."
"The DRG's expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.”
"The DRG was extremely knowledgeable and provided data and recommendations which have helped us think through challenges and make better decisions."
"The DRG has been and will continue to be my preferred service for my data collection and research needs."
Manufacturing Association Client
“Our experience with The DRG continues to exceed expectations. Team members are friendly, responsive and timely, going the extra mile without being asked."
The Dieringer Research Group (The DRG) is a full-service marketing research agency with over 40 years of experience in research design and execution. We take a creative, solution-oriented approach when working with clients, customizing each of our research studies to fit the client’s business, market, and information needs. The DRG enables our clients to make business decisions with confidence, based on the market insights and consultation we provide.
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