Enabling Better Business Decisions
The DRG partners with clients to conduct marketing research that addresses their burning business issues. We arm clients with actionable insights for making confident business decisions.
As part of our 40th Anniversary celebration, there are a number of exciting new initiatives going on at The DRG, including the launch of our new website. Thanks for visiting!
The DRG is over 40 and loving it! Explore our timeline to learn more about our family-owned company and the key events that brought us to where we are today.Read more
We offer a spacious, versatile facility for in-person research in the Milwaukee area. Focus groups, IDIs, CLTs, usability tests, mock juries...our Focus Center can accommodate your needs!Read more
"I was impressed with The DRG's thoughtfulness in adjusting the study direction after spending time to deeply understand the primary goals of the project."
Financial Services Client
"The DRG provided much more consultation than any other client and were there to support the project entirely; even after it was complete!"
Health Insurance Client
"The DRG has been a valuable and reliable partner for several years. They are always willing to help me meet tight timelines and challenging recruiting requirements."
Marketing and Advertising Client
"The DRG has a knowledgeable team of experts that provide sound advice and guidance and assistance necessary to carry out some very important research."
"The DRG was extremely knowledgeable and provided data and recommendations which have helped us think through challenges and make better decisions."
"The DRG's ability to understand our business and translate that into meaningful and insightful survey programs has positively impacted our ability to drive business decisions."
Health Insurance Client
"The DRG has been and will continue to be my preferred service for my data collection and research needs."
Manufacturing Association Client
The Dieringer Research Group (The DRG) is a full-service marketing research agency with over 40 years of experience in research design and execution. We take a creative, solution-oriented approach when working with clients, customizing each of our research studies to fit the client’s business, market, and information needs. The DRG enables our clients to make business decisions with confidence, based on the market insights and consultation we provide.
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