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Who Is Writing Your Next Chapter?
The business world is transforming. And when seismic shifts ripple through the professional sphere, many businesses shelve their next chapters – their next big ideas, process developments, and growth initiatives – turning to crisis management to survive. But, not you.
Don’t let disruptors, your industry, or the status quo write your next chapter for you.
Own your narrative with marketing research.
CX
Customer Experience Research
Zeroing in on what your customers are thinking and feeling helps you keep them and grow their numbers. Connect with customers, not just to provide them with an experience, but to strengthen your relationship.
BX
Brand Experience Research
Maintaining brand relevancy is an ongoing evolutionary process. It’s about more than your name and logo. Learn how every part of your brand is experienced at every stage (and what you can do to maximize your brand at any opportunity.)
BX
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“I think The DRG is great! I trust you guys to do the right thing. You are good people who do excellent work, and I am fortunate to work with you.”
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Spark
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3 Sources of Powerful Competitive Intelligence Research to Inform Your Customer Experience Strategy
If you’re a marketer, customer experience professional, or executive, you probably have customer numbers on the brain almost 24/7. With customer churn rates as high as 30 percent in some markets and relentless competition running rampant in every industry, it may seem...
Your Brand Is a Living Entity: A Strategic Guide to Understanding and Nurturing Your Brand’s Health
Top 5 2024 Customer Experience Trends and How to Leverage Them
This isn’t going to be your typical 2024 customer experience trends roundup. Trends are great to be aware of, but they usually don’t have a lot of staying power. What does have staying power is your overall CX strategy, which not only dictates which trends you should...