Customer Experience Research
Wish you knew what your customers were thinking?
Wish granted.
Wish you knew…
…the best ways to retain your customers?
…if you were lagging behind competitors?
…which parts of the experience cause frustration?
…where to focus your acquisition efforts?
…how new customers feel about their experience?
…which customers you’re most at risk for losing?
We’ve got you.
We help clients focus their CX research efforts on what matters most… understanding their customer needs, expectations, and experiences.
Get the answers you need
Our expert consultation, combined with quality data and reporting, ensures you get the information you’re looking for and the most value for your investment.
Some of the tools we use:
- Customer Journey Mapping
- CX/NPS Tracking (CX Relationship Tracking)
- Customer Segmentation
- Experience Fusion
- Competitive Benchmarking
- Data Integration
- Advanced Analytics
- Predictive Modeling
- Program Assessment
Our clients are so much more than an account or a project to us. We’re partners! We work as an extension of their teams, helping drive a successful customer experience strategy.
Analysis that tells a story
Your research findings alone can’t provide the CX enhancements you need if they don’t spur your stakeholders to take action. For that, you have to find the meaningful stories in your data.
We bring your customer’s story to life in a way that keeps stakeholders engaged not only in the research results, but also in the next steps to make real change happen.
It is a pleasure working with The DRG.
Every employee takes a vested interest in their customer. They truly want to help get the Voice of the Customer into research and understand the correct methodology to do so. The DRG takes an invested role in the project. They become a valued stakeholder within the project that the team can count on. Reports are clear and concise. Reports contain thought out interpretation.
~Leading National Consumer Goods Client
Take Our CX Maturity Assessment
Evaluate your company’s CX research program in minutes.Â
Discover your company’s CX Maturity stage, tips to drive up your CX performance, and an action plan to help you progress to the next stage.
Wish you knew where to take your CX next?
Here you go!
Staying relevant and responsive is key to not just growing but keeping your customers.
We get it though. CX can feel like an unsolvable puzzle if you don’t know where to go next (and the pieces keep mysteriously moving around).
Keep your finger on your customer experience pulse – always – with this simple step-by-step guide to help you prioritize and maximize your evolving CX research efforts.
Start setting more measurable, meaningful, & achievable customer experience goals.
Get our proven approach for setting goals and measuring the success of CX initiatives with this on-demand training course.
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Let's Connect.
It all starts with a conversation.