Actionable Insights: Analysis and Reporting


Advanced analytical techniques used to create insights include:

  • Key driver, including: Regression and CHAID (CHI-square Automatic Interaction Detector)
  • Trade-off, including: Conjoint, MaxDiff and Method of Paired Comparison
  • Segmentation, including: Cluster Analysis, Latent Class and Discriminant
  • Pricing, including: Monadic, Gabor Granger and Van Westendorp
  • Perceptual mapping


Creating Meaningful, Relevant Insights for Your Business

Most marketing research firms provide accurate data; some even provide a decent summary of the key findings. But what sets The DRG apart is our ability to create insights. We take key findings and transform them into actionable insights for your business.


Actionable insights are the result of taking research results to the next level by answering the question, ‘So what?’  What does the data mean for your business and how will it help you make the right decisions?

For example, in addition to telling you what percent of your customers are satisfied/dissatisfied and why, The DRG identifies specific action items you can work on to improve the customer experience. In addition to telling you how your brand is perceived by customers and prospects, we offer recommendations on how to differentiate your brand from the competition.

Our goal is to know your business, industry, and market. The DRG then applies our knowledge to interpret what the data says, translate it into meaningful implications, and provide actionable insights that help drive business strategies.

Many times, The DRG will look beyond the information from the current research study and leverage additional data available to create richer insights. For example, we will:

  • Mine your internal customer/sales databases for relevant information on the topic.
  • Conduct secondary research (Internet searches, articles from industry/trade publications, purchased reports, etc.).
  • Pull data from research studies previously conducted for you.

Providing Tools to Share Insights Across Your Organization

At The DRG, we don’t have a ‘standard report’ template. We provide actionable insights in a format that is best suited to you and your internal stakeholders. Our goal is to ensure your investment in research produces insights and recommendations on which you can quickly and easily take action. Therefore, The DRG’s insights are presented in easy-to-read, digestible reports, and deliverables. Gone are the days of reams of paper containing a maze of statistics and research jargon. Your time is too valuable.

The DRG helps you get to the heart of what matters by providing actionable insights in any one or a combination of the following formats:

  • Executive Summaries
  • Dashboards
  • Scorecards
  • Customer Profiles
  • Snapshots for Higher-level Management
  • Trending

Whether you are looking for a comprehensive report with detailed findings or a high-level summary you can present to your executive leadership team, The DRG provides actionable insights that are customized to your needs.