The Stakeholder Engagement Playbook: How to Get More Buy-In on Your Customer and Brand Insights Initiatives

Stronger stakeholder engagement means insights that actually get used.

“We shared the insights… and nothing happened.”

Valuable insights too often get lost in inboxes, forgotten in slide decks, or dismissed by decision-makers, not because the study wasn’t strong, but because it lacked the stakeholder engagement needed to turn findings into action.

Whether you’re facing low buy-in, conflicting priorities, or insights that never seem to stick, this playbook is your guide to doing things differently.

In the playbook, you’ll get:

    • A walk-through of common stakeholder engagement challenges and exactly how to approach them.
    • Tips to keep data objective, maximize engagement, and build a culture where insights drive collaboration and change.
    • Guidance on connecting your study goals to business KPIs, so insights deliver measurable impact and protect your investment

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