We’re now part of Cortico-X!

SMARTER + TOGETHER

Experience the power of partnership with insights consultants that deliver stronger intel for smarter strategies.

We help you keep customers at the heart of your business, build more profitable brands, refine your products and services, and optimize your marketing and corporate strategies – all with a focus on boosting your bottom line.

fueling the future of experience

A Bold New Partnership

The DRG has joined Cortico-X—uniting deep insight with bold, experience-led transformation. This strategic merger marks an exciting new chapter in how we help clients move faster, think smarter, and create lasting impact.

Cortico-X is a leading experience consultancy that helps organizations build trust, drive growth, and navigate change through human-centered, AI-enabled solutions. Their innovative approach is reshaping how businesses turn insight into action.

Insights & Analytics Are Powerful

Why? Because of the sophisticated and incredibly enticing intel they provide. The right insights fuel innovation, give predictive power, and validate major business decisions.

When they’re dynamic and inventive, immersive and impactful, insights and analytics can completely transform how businesses understand and engage with their customers and market.

They give you a competitive edge. They can invigorate the very way you think and operate, your approach and strategy. They could change the entire course of your brand.

…so yeah, we think that’s pretty powerful.

Insights & analytics

they really care

The DRG team is flexible and are able to provide deliverables quickly in response to our needs. It always helps when the supplier team is made up of likable people who really seem to care about the business issues our team faces(Which is the case with The DRG.)

~Top 5 Health Insurance Company

marketing research framework

Insight Catalyst System

Insights programs can be amazingly complex, but also incredibly powerful.

We’ve tested, modified, and refined our program design and execution system for decades and continue to evolve it today. It’s proven, informed, and trusted by our clients yet flexible enough to tailor to your insights and business needs. It’s designed to maximize our collection of high-value insights and minimize your budget impact.

The power of this system stems from the collaboration between your team and ours. It enables us to cover every detail and uncover every insight, positioning you as the catalyst for driving meaningful change with the intel you gain.

You should be our next new client because we…

  • Take things off your plate so you can put resources where they're most impactful
  • Act as an extension of your team
  • Treat your investment as if it were our own
  • Understand that you’re making big business decisions based on the reporting and consultation we provide
  • Serve as your go-to for consultation on all things marketing research
  • Hold ourselves to the highest possible quality standards

Here for your entire business

Customers

Don’t just collect information on your customers. Grow your customer experience research program into an integrated, empowering, growth-driving source of customer truth that helps you hear your VoC loud and clear.

Brand

Strong brands listen, learn, and evolve with customers. Turn your brand experience research program into a strategic, competitive asset that helps you strengthen perceptions, influence behaviors, and drive connections between your audience and brand.

Market

Go beyond simply understanding your market. Enable your company to anticipate trends, uncover new opportunities, and stay well ahead of the competition, ensuring your market research efforts are always dynamic and insightful.

Employee

Reinforce your customer experience initiatives with employee insights. Leveraging employee perspectives as a crucial component of your CX strategy helps foster a customer-centric culture that drives both employee engagement and customer loyalty.

Curious how your CX research program stacks up against others?

Take our CX Maturity Assessment!

Evaluate your company’s program in minutes, discover your CX Maturity stage, get tips to drive up your CX performance and an action plan to help you progress.

What’s new at The DRG

Cortico-X and The DRG Announce Strategic Merger to Fuel the Future of Experience

Cortico-X, an experience-led strategy and transformation consultancy, and The DRG, a leading and long-standing marketing insights and analytics firm, announced a strategic merger designed to redefine how organizations understand and shape customer experience.

The DRG Celebrates 50 Years of Marketing Research Excellence and Unveils a Dynamic Brand Refresh

The DRG  proudly marks its 50th anniversary, celebrating five decades of innovation, adaptive resilience, and exceptional partnerships. As part of this significant milestone, The DRG is excited to announce a comprehensive brand refresh, designed to reflect the company’s evolution and future aspirations.

The DRG acquires Minnesota-Based Anderson, Niebuhr & Associates (ANA Research)

The DRG recognized an opportunity to expand their work in the healthcare and insurance industries through a trusted research partner in ANA. This acquisition is the culmination of their partnership and will deepen The DRG’s client base, strengths, and capabilities in these  industries even further.

We’re here to answer your questions, talk through your challenges, and find you solutions… on your terms.

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