The DRG regularly conducts online research studies. Respondent-level data gathered during any research study (whether custom, syndicated or other) will be stored in a secure fashion. This data will only be used for analysis and data modeling purposes. The DRG will at no time use respondent-level data for individual marketing efforts and no action will be taken toward an individual respondent simply because of his or her participation in the survey. The DRG may provide respondent-level data to clients who have sponsored the research, ONLY IF they agree that the data will at no time be used for individual marketing efforts and that no action will be taken toward an individual respondent simply because of his or her participation in the survey. There are some studies, however, where the respondent will be asked if they would like to share their personal information with a disclosed client name. It is at that time that the respondent is given the option to waive confidentiality. If the respondent decides to maintain the confidentiality of their responses, we will always respect their wishes and remove any personal information from their survey data.
The DRG’s online research studies, particularly those that include personal respondent information, are conducted via a secure login procedure to ensure validity and data integrity. With this secure password procedure in place, respondents and clients can rest assured that the collected DRG data is not prone to mischievous Internet surfers.
The DRG provides market research products and services to clients in multiple industries. The results of any online or offline data collection may be posted at any time on The Dieringer Research Group Online Resources Extranet (The DOR – http://online.thedrg.com). These results are provided in a secure location under password protection, and are not shared with any undisclosed 3rd parties. Clients are provided unique login id’s and passwords to access the information.
The DRG regularly analyzes Internet traffic data pertaining to visitor trends and research consumption in order to improve our sites and to evaluate overall site effectiveness. We consider this data to be confidential information and hold it in the strictest confidentiality and security. The data is only used for internal purposes and is never sold to 3rd party companies.
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