SMARTER + TOGETHER:
HOW WE HELP
A strategic insights partner that does (much) more than deliver data – that’s what you get with The DRG. We’re here to make the complex simple and reveal the unknown about your customers, brand, and market.
nobody puts your data in a corner
What should an insights partner do for you?
More than you’d expect. There’s a lot riding on the strength of your insights – business decisions need to be made, experiences elevated, and stakeholders empowered. You need more than a vendor who will crank out generic data reports and send you on your way.
GET YOU
They take the time to understand not just your insights needs, but your business challenges and stakeholder dynamics, too. For you to get what you need, it’s important we understand from the beginning why insights are needed, how they will be used, and how new intel will impact your business and stakeholders.
HAVE THE SKILLS
They have the right tools, capabilities, and expertise to execute your research, and the flexibility to do it in ways that work for your business.
SHARE KNOWLEDGE
They bring industry expertise and specialized knowledge to the table…and don’t gatekeep it.
EMPOWER YOU
BE PROACTIVE
They anticipate needs, plan ahead for potential roadblocks, and (pro)actively communicate with you at every stage – aka, no surprises. Their foresight saves you time, resources, and headaches.
MAKE IT EASY
They act as an extension of your team, integrating seamlessly into your world instead of expecting you to work into theirs. They don’t make you jump through hoops, and they remove obstacles instead of introducing more.
deeply knowledgeable
The team at The DRG is deeply knowledgeable and always willing to provide guidance when it comes to getting the best outcome. The team there has been fantastic to work with. They are super organized and have attention to detail that I aspire to. I look forward to continuing our partnership!
~Leading National Healthcare System
Flexible insights & analytics that Helps You Call the Shots
Standing up a new tracking program? Upping customer experiences? Expanding products and services? Looking to out-compete the market?
You’re in the right place. The more these efforts are informed by targeted insights from your customers, employees, and market, the higher your chances of success.
Our proven, flexible approach enables you to confidently make the right calls for your customers, brand, and business. Whether you want someone to manage your customer insights program from A to Z or are looking for an expert you trust to consult and collaborate with, we’ll flex to meet you where you are.
Insights & Analytics Tools: What we leverage to get you what you need
We have a full suite of tools (both human- and AI- powered) at our fingertips and know exactly how to leverage them to de-risk your data and get the job done right. The tools you use and how you combine them matters – using the right ones in the right ways influences the reliability, accuracy, and value of your insights.
Here's what's in our toolbox:
- Full-Service Qualitative and Quantitative Capabilities
- Cross-Program Synthesis
- Advanced Analytics: Key Driver, Conjoint, Perceptual Mapping, etc.
- Story-Driven Results & Data Visualization
- Online Dashboards & Reporting
- AI-Powered Continuous Feedback & Analysis
there's more...
- Voice of the Customer Programs
- Customer Journey Mapping
- Integrating Employee Perspectives into CX
- Customer & Brand Relationship Tracking
- CX Touchpoint Tracking
- Customer/Market Segmentation
- Competitive Analysis & Benchmarking
and more...
- Goal Setting Frameworks & Progress Measurement
- Buyer Decision Moments
- Brand Trust & Reputation
- Advertising/Communication Effectiveness Testing
- Primary & Secondary Market Intelligence
- UX Evaluations
Consultation: How we help you grow smarter along the way
- End-to-End Research Guidance & Consultation
- Research Program Assessment, Design, & Transition
- Extensive Industry Expertise
- Questionnaire Design
- Stakeholder Engagement
- Insights Socialization
- Cross-Functional Action Planning
- Insights Activation Consultation
ONE-SIZE-FITS-ALL REPORTING? CAN'T RELATE.
Cookie-cutter reports don’t connect with your stakeholders and empower, inspire, and motivate them to take action. But brilliantly told data stories do. They go beyond the insights, bringing them to life and explaining why it matters (without giving you the firehose).
Yep, number-heavy reports totally have their purpose. But they may not always be the most engaging for all people. Each of your stakeholders only needs to know the insights most meaningful to their goals and bottom line in order to act on them.
That’s why we transform your most significant findings into engaging, one-of-a-kind research stories geared toward helping you and your stakeholders make critical business decisions. Because let’s be honest, one-size-fits-all reporting doesn’t even fit most.
set up for success
Thank you for your invaluable partnership! You’ve made it so easy to embark on this research journey, and I can’t say enough about how much I appreciate your efforts. Because of your detailed data analysis and amazing story telling, we have been set up for nothing but success in the future.
~Award Winning Business Consulting Firm
Ready to talk about your insights strategy?
We’re here to answer your questions, talk through your challenges, and find you solutions…on your terms.
A Wealth of industry expertise built over 50 years
Banking & Financial Services
Stay on top of trends, determine what’s next for your customers, and adapt quickly when opportunities strike.
Health Insurance
Deliver for members, employers, brokers, and providers in ways that not only build their trust and loyalty, but also empowers them to grow with you.
Healthcare
Discover better health outcomes for patients throughout their journey and smarter business outcomes for your system.
marketing & business consultants
Get the intel and tools you need to craft winning strategies you and your clients can execute with confidence.
What do your insights & analytics services cost?
Great question! While our pricing varies quite a bit, this should help you get an idea of cost.
Factors that may impact cost include: measurement frequency, specific qualitative or quantitative needs, the scope and scale of your reporting needs, and complexity of reaching your target group(s).
We take a pragmatic and transparent approach to pricing, including reducing costs to you whenever possible. We’re also committed to meeting you where you are and will offer creative options based on your needs, as well.
Individual qual/quant projects
Typically start around $15k-$20k and may go up from there depending on your needs.
Point-in-time tracking programs
Continuous tracking programs
Why should you choose a full-service partner over a DIY platform?
We can give you a million reasons, but we’d rather give you everything you need to make an informed decision for your business and customers.
Check out this resource breaking down the pros and cons of full-service vs. fully DIY approaches – and even how to combine them for the best of both worlds.
Don’t get left behind
The industries we work with move fast and will only get faster. If you’re not constantly sharpening and evolving your insights strategy, your competitors are. Which means you might be leaving your next great success (not to mention revenue) on the table.
Companies conducting customer, brand, and market research at least quarterly achieve higher annual growth rates, and boost both revenue and net profit.
Those that don’t often find themselves unprepared for the next market disruption, customer shift, or expansion opportunity…and get left behind.
Don’t let that be you.
ready to talk about your insights strategy?
We’re here to answer your questions, talk through your challenges, and find you solutions… on your terms.