Adaptive Resilience
This is the new “business as usual.”
Evolving experiences demand an evolution of business thinking
We used to call it “changing with the times.” Just like that phrase is antiquated, so is the response it used to evoke. Now, the “times” are more unpredictable. They change constantly, and evolving with them is an always-on process.
We call it Adaptive Resilience.
It’s not an objective to achieve or a race to win. It’s something you always do – a dynamic, ongoing state of development, a mindset rather than a static trait.
Adaptive resilience is embracing the constant of change in a more intentional way, utilizing all the tools and services and partners available to you.
It’s perseverance. Tenacity. Staying power. And it’s your future.
We have to move beyond “trusting your gut” as a business strategy. Instead, trust what you can learn from the voices of your customers and employees as a way to validate (or challenge) your gut feelings. Their human experiences are a rare source of truth. Put them at the heart of not just what, but how you do what you do.
Jumpstart your momentum by embracing the 5 principles of Adaptive Resilience
Practicing Adaptive Resilience hones your ability to pause and quickly realign when circumstances shift. Organizations that embrace it see around the corner to where they’re going, instead of obsessing over where they’ve been.
Business changes at the speed of light. Isn’t it time to channel change over resistance?
CUSTOMER-CENTRIC FLEXIBILITY
Committing to customer centric adaptation through deep customer insights on the mutual relationship between you, your customers, and your shared environment. Leverage feedback and data on customer behavior and don’t be afraid to flex when needed to make quick tweaks to products, pricing, marketing strategies, and experiences.
DIVERSITY OF INFORMATION
Using all the data available (market trends, competitive landscape, customer behavior, CX, etc.) within and beyond your organization to inform real-time decision making and responses to various threats. You have a wide range of resources, options, and perspectives available to help you navigate your changing environment. How you use them is up to you, but don’t overlook any of them.
STRATEGIC AGILITY
Building flexibility into your operations – whether it’s shifting product offerings or embracing new business models and mindsets – so you can adapt quickly to emerging trends and disruptions. Always keep the long game in mind and ensure strategic shifts are backed by sound insights.
EMPLOYEE EMPOWERMENT
Encouraging and empowering employees across ALL levels to embrace change rather than fear it. This must start at the top. Change should be communicated as a source of opportunity, fostered through training, open dialogues, and continuous improvement mindsets.
CONTINUOUS LEARNING
Creating a culture of continuous learning and analyzing past experiences to better prepare for future challenges. Instead of just recovering from disruptions, use them as a key learning moment to improve processes, products, and services. Actively share insights, encourage feedback loops, and invest in data analytics to spot patterns and inform decision-making.
“Adaptive Resilience isn’t measured by our ability to bounce back after disruptions. It’s our ability to bounce forward.”
-Robert Rose
Advisor to Global Brands, Author, Speaker
Chief Strategy Officer at Content Marketing Institute
A revolution in staying relevant
Adaptive Resilience is a bold commitment to relevance. To understanding the nuanced human experience, championing change and fresh perspectives. To building living, breathing organizations that pulse with the same complexity, hope, and potential as the people they serve.
This new brand of relevance is in high demand. It’s built on constant learning and rapid adaptation, and from a commitment to an always-on exploration of your relationships with customers, employees, and the environments you all exist within.
Growing and evolving together is the key to achieving lasting relevance instead of momentary resonance.
This is about the long game… and there is no finish line.
Life isn’t a race, and neither is business. So don’t set your sights on the finish line. It doesn’t exist.
Listening, learning, and evolving; removing your limits, taking care of your people, staying hyper-relevant to your customers… that’s the goal.
Adaptive Resilience isn’t about changing your mission or your vision. It’s about the decisions your business – and every person within it – makes every day. And having total confidence in those decisions as a unified force.
So don’t set your sights on an arbitrary finish line. The victory is in losing the fear of change and finding opportunity in the challenge.
let’s grow smarter together
Our Brand & CX Resilience Models
With Brand Resilience, your brand measurement becomes more than just metrics – it becomes the driving force that informs strategy and inspires action.
CX Resilience helps you remove the limits on your CX measurement, and build relationships that stick, moments that matter, and experiences that fuel loyalty.
We Are ADAPTIVE RESILIENCE CONSULTANTS
Adaptive Resilience isn’t achieved effortlessly, so we’re here to help.
We serve as your strategic partner, empowering you to anticipate change, adapt to shifts (before they become disruptions), and innovate in response to emerging trends. Our analytical expertise, advanced insights, and tailored strategies help you build the resilience needed for long-term success.
Our goal: break down silos, make connections, and turn data into useful information you can easily leverage to make better, faster decisions.
Case Studies
Adaptive resilience looks a little different for everyone. See how we’ve helped companies across industries achieve their version of it.
Customer Listening Program Transforms Business Impact
A Brand with a Mission How Goodwill and Gen Z Are Growing Together
Strategic Tracking Program Strengthens Customer Journey
“I’ve learned just how critical [Adaptive Resilience] is and how recalcitrance and reliance upon the way ‘it’s always been done’ can be an existential weakness in your business.”
-Jay Baer
Marketing & CX Expert, Author, Researcher, and Speaker
Founder, Convince & Convert
ready to talk about your research?
We’re here to answer your questions, talk through your challenges, and find you solutions… on your terms.