Enabling Better Business Decisions
The DRG partners with you to conduct marketing research that addresses your burning business issues. We arm you with actionable insights for making confident business decisions.
The DRG's free eBook includes tips on how to socialize insights across your organization, nurture a customer-centric culture, and move your business forward.Read more
Wisconsin will have a lot on the ballot come November. With the election comes political research, and The DRG Focus Center is ideal for hosting voter discussions.Read more
Learn how our Patient Scheduling Experience Program helps healthcare providers monitor the interaction their staff has with new patients.Read more
We offer a spacious, versatile facility for in-person research in the Milwaukee area. Focus groups, IDIs, CLTs, usability tests, mock juries...our Focus Center can accommodate your needs!Read more
"The DRG is not my supplier; they are dear friends that I trust with my reputation and company. They put my needs before theirs - a rare quality in today's business environment."
"We now feel more confident in the decisions we are making and can create actionable, realistic goals."
Public Museum Client
"The DRG understands the big picture and end result needed…Their team has integrity and passion that shows in the fact that they deliver on their promise."
Marketing Agency Client
"The DRG was extremely knowledgeable and provided data and recommendations which have helped us think through challenges and make better decisions."
"We remain completely satisfied with the service and continue to be impressed by their level of attention and responsiveness to our study needs. I continue to recommend The DRG."
"The DRG's expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.”
“Our experience with The DRG continues to exceed expectations. Team members are friendly, responsive and timely, going the extra mile without being asked."
"The DRG has been and will continue to be my preferred service for my data collection and research needs."
Manufacturing Association Client
"The DRG provided much more consultation than any other client and were there to support the project entirely; even after it was complete!"
Health Insurance Client
"The DRG has been a valuable and reliable partner for several years. They are always willing to help me meet tight timelines and challenging recruiting requirements."
Marketing and Advertising Client
"While so many research companies are losing character, The DRG remains a family-owned business. Their familial atmosphere spills over to how they treat their clients."
"The DRG is much more than a research supplier - they are truly consultative and help solve real business needs by delivering high-quality, actionable insights and tools."
Health Insurance Client
"The DRG is thorough, attentive, and reliable. We now feel more confident in the decisions we are making and can create actionable, realistic goals."
"The DRG listened to our objectives and designed a methodology to secure the brand awareness and preference information we needed to plan more targeted advertising messaging."
"The DRG has a knowledgeable team of experts that provide sound advice and guidance and assistance necessary to carry out some very important research."
"I was impressed with The DRG's thoughtfulness in adjusting the study direction after spending time to deeply understand the primary goals of the project."
Financial Services Client
"This is the best experience we've had with an outside survey firm."
Political Policy Organization Client
"Our experience with The DRG continues to exceed expectations. Their expert feedback helps to guide our efforts in the right direction to best benefit our business."
"The DRG's ability to understand our business and translate that into meaningful and insightful survey programs has positively impacted our ability to drive business decisions."
Health Insurance Client
The Dieringer Research Group (The DRG) is a marketing research agency with over 40 years of experience designing and implementing qualitative and quantitative research. We provide insights around Customer Experience, Brand Perceptions and Reputation, Ad Testing, Campaign Effectiveness, Product Development, Product/Concept Testing, and Market Opportunity.
The DRG goes beyond providing actionable insights. Like other marketing research firms, we complete surveys, focus groups, and in-depth interviews, and include recommendations in our reports and deliverables. But we take our insights further to make sure you can move your business forward with confidence. Our goal is to address your business questions and research objectives, highlight opportunities, and ensure our insights can seamlessly be incorporated in your decisions and strategies. Instead of asking yourself ‘Now What?’, we want you to be saying ‘Let’s Go!’
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