Turning Intelligence into Opportunity

Turning Intelligence into Opportunity At The DRG, we help companies uncover growth opportunities by providing market intelligence about their brand, customers, products, and marketplace.

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Enabling Better Business Decisions
  • As a full-service marketing research firm, The DRG has a complete suite of qualitative and quantitative techniques for gathering high quality information.
  • The DRG interprets the information we collect, identifies the key opportunities, and then tells the story in easy-to-read reports and deliverables.
  • Our work doesn't end after the report is delivered! We're available to help you take action - educating your employees, setting goals, and implementing change.


"The DRG is much more than a research supplier - they are truly consultative and help solve real business needs by delivering high-quality, actionable insights and tools."

Health Insurance Client

"Our experience with The DRG continues to exceed expectations.  Their expert feedback helps to guide our efforts in the right direction to best benefit our business."

Energy Client

"The DRG is thorough, attentive, and reliable. We now feel more confident in the decisions we are making and can create actionable, realistic goals."

Non-Profit Client

"The DRG listened to our objectives and designed a methodology to secure the brand awareness and preference information we needed to plan more targeted advertising messaging."

Healthcare Client

"While so many research companies are losing character, The DRG remains a family-owned business. Their familial atmosphere spills over to how they treat their clients."

Healthcare Client

"The DRG's expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.”

Utility Client

"The DRG has been a valuable and reliable partner for several years. They are always willing to help me meet tight timelines and challenging recruiting requirements."

Marketing and Advertising Client

"Every employee at The DRG takes a vested interest in their customer. They truly want to capture the Voice of the Customer in the research and understand the best methodology to...

Consumer Packaged Goods (CPG) Client

“Our experience with The DRG continues to exceed expectations. Team members are friendly, responsive and timely, going the extra mile without being asked."

Utility Client

"Working with The DRG was an absolute pleasure. The staff was professional, responsive, and very knowledgeable about my industry. When we encountered timing challenges, they...

Financial Services Client

"I was impressed with The DRG's thoughtfulness in adjusting the study direction after spending time to deeply understand the primary goals of the project."

Financial Services Client

"We remain completely satisfied with the service and continue to be impressed by their level of attention and responsiveness to our study needs. I continue to recommend The DRG."

Energy Client

"This is the best experience we've had with an outside survey firm."

Political Policy Organization Client

"We now feel more confident in the decisions we are making and can create actionable, realistic goals."

Public Museum Client

"The DRG has been and will continue to be my preferred service for my data collection and research needs."

Manufacturing Association Client

"The DRG has a knowledgeable team of experts that provide sound advice and guidance and assistance necessary to carry out some very important research."

Utility Client

"The DRG was extremely knowledgeable and provided data and recommendations which have helped us think through challenges and make better decisions."

Manufacturing Client

"The DRG understands the big picture and end result needed…Their team has integrity and passion that shows in the fact that they deliver on their promise."

Marketing Agency Client

"The DRG's ability to understand our business and translate that into meaningful and insightful survey programs has positively impacted our ability to drive business decisions."

Health Insurance Client

"The DRG is not my supplier; they are dear friends that I trust with my reputation and company. They put my needs before theirs - a rare quality in today's business environment."

Healthcare Client

"The DRG provided much more consultation than any other client and were there to support the project entirely; even after it was complete!"

Health Insurance Client

Marketing Research and Consulting

Certified Women's Business Enterprise

The Dieringer Research Group (The DRG) is a marketing research consulting firm that helps companies uncover growth opportunities. For over 40 years, we’ve been gathering market intelligence, customized to our clients’ needs, that provides them with a clear picture of their brand, customers, products, and overall marketplace. Our goal is for our clients to be empowered to make smart decisions and grow their business!


The DRG has experience partnering with clients in a diverse range of verticals, and we have expertise conducting research around Customer Experience, Brand Perceptions and Reputation, Product Development, Product/Concept Testing, Market Analysis, Advertising Effectiveness, and many other topics.  Let us help turn intelligence into opportunities for you!