A compelling brand promise is essential to business growth. Download The DRG’s free eBook with helpful ideas on how to deliver your brand promise to employees, customers, and prospects.Read more
Whether you’re a seasoned professional or relatively new to the field, we hope our blog will give you valuable tips and suggestions to incorporate into your marketing research plans.Read more
The DRG's free eBook includes tips on how to socialize insights across your organization, nurture a customer-centric culture, and move your business forward.Read more
We offer a spacious, versatile facility for in-person research in the Milwaukee area. Focus groups, IDIs, CLTs, usability tests, mock juries...our Focus Center can accommodate your needs!Read more
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Political Policy Organization Client
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Health Insurance Client
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Public Museum Client
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Health Insurance Client
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Financial Services Client
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Health Insurance Client
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Marketing Agency Client
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Manufacturing Association Client
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Marketing and Advertising Client
The Dieringer Research Group (The DRG) is a marketing research consulting firm that helps companies uncover growth opportunities. For over 40 years, we’ve been gathering market intelligence, customized to our clients’ needs, that provides them with a clear picture of their brand, customers, products, and overall marketplace. Our goal is for our clients to be empowered to make smart decisions and grow their business!
The DRG has experience partnering with clients in a diverse range of verticals, and we have expertise conducting research around Customer Experience, Brand Perceptions and Reputation, Product Development, Product/Concept Testing, Market Opportunity, Ad Testing, Campaign Effectiveness, and many other topics. Let us help turn intelligence into opportunities for you!
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