A compelling brand promise is essential to business growth. Download The DRG’s free eBook with helpful ideas on how to deliver your brand promise to employees, customers, and prospects.Read more
Whether you’re a seasoned professional or relatively new to the field, we hope our blog will give you valuable tips and suggestions to incorporate into your marketing research plans.Read more
The DRG's free eBook includes tips on how to socialize insights across your organization, nurture a customer-centric culture, and move your business forward.Read more
We offer a spacious, versatile facility for in-person research in the Milwaukee area. Focus groups, IDIs, CLTs, usability tests, mock juries...our Focus Center can accommodate your needs!Read more
“Our experience with The DRG continues to exceed expectations. Team members are friendly, responsive and timely, going the extra mile without being asked."
"The DRG's expert feedback helps to guide our efforts in the right direction to best benefit our business. We look forward to continued work with this trusted vendor.”
"The DRG is much more than a research supplier - they are truly consultative and help solve real business needs by delivering high-quality, actionable insights and tools."
Health Insurance Client
"The DRG provided much more consultation than any other client and were there to support the project entirely; even after it was complete!"
Health Insurance Client
"The DRG's ability to understand our business and translate that into meaningful and insightful survey programs has positively impacted our ability to drive business decisions."
Health Insurance Client
"The DRG understands the big picture and end result needed…Their team has integrity and passion that shows in the fact that they deliver on their promise."
Marketing Agency Client
"I was impressed with The DRG's thoughtfulness in adjusting the study direction after spending time to deeply understand the primary goals of the project."
Financial Services Client
"The DRG has a knowledgeable team of experts that provide sound advice and guidance and assistance necessary to carry out some very important research."
"We now feel more confident in the decisions we are making and can create actionable, realistic goals."
Public Museum Client
"The DRG is thorough, attentive, and reliable. We now feel more confident in the decisions we are making and can create actionable, realistic goals."
"The DRG has been a valuable and reliable partner for several years. They are always willing to help me meet tight timelines and challenging recruiting requirements."
Marketing and Advertising Client
"The DRG has been and will continue to be my preferred service for my data collection and research needs."
Manufacturing Association Client
"We remain completely satisfied with the service and continue to be impressed by their level of attention and responsiveness to our study needs. I continue to recommend The DRG."
"While so many research companies are losing character, The DRG remains a family-owned business. Their familial atmosphere spills over to how they treat their clients."
"This is the best experience we've had with an outside survey firm."
Political Policy Organization Client
"Our experience with The DRG continues to exceed expectations. Their expert feedback helps to guide our efforts in the right direction to best benefit our business."
"The DRG listened to our objectives and designed a methodology to secure the brand awareness and preference information we needed to plan more targeted advertising messaging."
"The DRG was extremely knowledgeable and provided data and recommendations which have helped us think through challenges and make better decisions."
"The DRG is not my supplier; they are dear friends that I trust with my reputation and company. They put my needs before theirs - a rare quality in today's business environment."
The Dieringer Research Group (The DRG) is a marketing research consulting firm that helps companies uncover growth opportunities. For over 40 years, we’ve been gathering market intelligence, customized to our clients’ needs, that provides them with a clear picture of their brand, customers, products, and overall marketplace. Our goal is for our clients to be empowered to make smart decisions and grow their business!
The DRG has experience partnering with clients in a diverse range of verticals, and we have expertise conducting research around Customer Experience, Brand Perceptions and Reputation, Product Development, Product/Concept Testing, Market Opportunity, Ad Testing, Campaign Effectiveness, and many other topics. Let us help turn intelligence into opportunities for you!
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