Health Insurance Insights

In the competitive, ever-evolving world of health insurance, you have the opportunity to deliver extraordinary impact for your members. It all begins with reimagining what’s possible for their experience.

Let us help you channel your impact for extraordinary member experiences.

Today’s members want more personalized, seamless, and convenient experiences. We help you deliver in ways that not only build their trust and loyalty, but also empowers them to grow with you. From member satisfaction tracking programs and perception studies, to digital experience testing and everything in between, we deliver the compelling data stories you need to channel your impact for extraordinary member experiences.

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Common business questions and challenges we solve for

  • What factors are most important to consumers when choosing a health plan?
  • How satisfied are members with our health insurance plans?
  • What are the primary reasons our members switch insurers?
  • What are the main frustrations related to current health plan options?
  • How can we best address provider concerns and strengthen relationships?
  • What are the key drivers of member trust & loyalty?
  • How can we address challenges faced by our broker partners or company decision makers?
  • How has our reputation evolved over the past year compared to competitors?
  • How do consumers perceive our plans vs. key competitors in the marketplace?

Groups we work with

Large & Small Group Plan Members

Individual Exchange Plan Members

Providers & Health Executives

Company Benefit Managers

Community Leaders

Medicare and Medicaid Recipients

Brokers & Benefit Consultants

PBMs & Managed Care Organizations

they go above and beyond

The DRG goes above and beyond and everyone there is always awesome to work with. They do great work and are exactly what we need in a research partner. We trust The DRG’s quality, especially in delivering results to our CXO and CEO.

~Top 5 Largest Health Insurer

Featured health insurance client success stories

Customer Listening Program Transforms Business Impact

Layered Insights Give Enrollment Experience a Competitive Edge

Leading Health Insurer Markets Smarter During Medicare Annual Enrollment

Virtual Care Revolution: How Strategic Insights Powered a New Market Offering

More than a Score: Transforming NPS into a Competitive Insights Machine

Decoding Disenrollment to Increase Employer Group Retention

our go-to research partner

We are extremely pleased with The DRG’s execution of our member experience measurement program. We appreciate their thoughtful partnership and responsiveness. We have worked with The DRG for years, but our experience with this program has catapulted them to be our go-to research partner.

~Top 15 National Health Insurer

Protecting your security & data privacy

Your security and data privacy are responsibilities we take very seriously, especially given the sensitivity of personal health data. As a HIPAA compliant and ISO/IEC 27001 certified organization, our data protections meet stringent, internationally recognized information security standards. All DRG employees are background screened and trained annually in the latest information security and PHI protection practices and regulations.

Our commitment to information security best practices is evident in our continual monitoring and auditing of our security policies and practices, with significant investment in third-party services to give their unbiased review and approval of our infrastructure and the security program protecting it.

health insurance marketing research data privacy

Here for your entire business

Customers

Don’t just collect information on your customers. Grow your customer experience research program into an integrated, empowering, growth-driving source of customer truth that helps you hear your VoC loud and clear.

Brand

Strong brands listen, learn, and evolve with customers. Turn your brand experience research program into a strategic, competitive asset that helps you strengthen perceptions, influence behaviors, and drive connections between your audience and brand.

Market

Go beyond simply understanding your market. Enable your company to anticipate trends, uncover new opportunities, and stay well ahead of the competition, ensuring your market research efforts are always dynamic and insightful.

Employee

Reinforce your customer experience initiatives with employee insights. Leveraging employee perspectives as a crucial component of your CX strategy helps foster a customer-centric culture that drives both employee engagement and customer loyalty.

Why our health insurance clients choose The DRG

As our client, you are more than a number to us. And we aim to be much more than a vendor to you. We’re partners, operating as an extension of your team and working together toward your success. That means we…

TAKE THINGS OFF YOUR PLATE

so you can put your energy where it’s most impactful

Support you

in driving growth and creating change

Treat your investment

as if it were our own

Understand

you’re making business decisions based on the reporting we provide

Hold ourselves

to the highest possible quality standards

Serve as your go-to consultant

on all things marketing research

ready to talk about your insights?

We’re here to answer your questions, talk through your challenges, and find you solutions… on your terms.

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