Is the drg a good fit for you?

Marketing research is an investment in your business’s success, so it’s important to find a partner that’s a good fit. If the following statements resonate with you, we can help!

1. I’m looking for a dynamic research program to inform business & marketing decisions.

We empower our clients to make the most informed business decisions possible and implement meaningful, lasting change in their organizations. Our marketing research programs, full-service consulting, and follow-through help decision makers and stakeholders act on the most impactful insights we uncover. If this sounds like what you’re looking for, we might be a good fit for you.

2. I’m looking for a right-hand marketing research partner.

We work with you as an end-to-end partner and extension of your team, operating as your “go-to” for best practices and industry knowledge. As your partner, we may also introduce you to alternative ideas and recommendations that change how you approach different parts of your business.

These types of relationships allow us to do our best work while also giving you the most value for your investment. Our work is most transformative where there is trust, consistency, and collaboration. We believe this is key to understanding your priorities, helping you solve business problems, and finding new opportunities to elevate your products and services for your customers.

3. My budget is aligned with my expectations.

We believe in marketing research done right the first time and reporting you can confidently act on. While our pricing varies considerably, it is consistently reflective of the results we deliver and the quality of our work.

To give you an idea of cost, consider the following:

  • Individual research projects typically start around $15k-$20k and may go up from there depending on your needs.
  • Point-in-time tracking program pricing reflects a more robust approach and higher value. For example, customer experience tracking programs may start in the $50-75k range and could go up to $250k depending on your needs, goals, and timeline.
  • Continuous tracking programs – for example, high-frequency customer or brand relationship tracking programs integrating company-wide data – can start at $300k and could go up to the $2M range, depending on a variety of factors.
  • Factors that may impact cost include frequency of the research, specific qualitative or quantitative needs, the scope and scale of your reporting needs, and complexity of reaching your target group(s).

That said, we are always open to meeting you where you are and offering creative options based on your needs. We understand you will be making important business decisions based on our consultation. Because of this, we take a pragmatic and transparent approach to pricing, including mitigating costs to you whenever we are able.

We’re here to answer your questions, talk through your challenges, and find you solutions… on your terms.