September 27, 2024

The DRG, a premier marketing research and consulting firm, is excited to announce the promotion of Melissa Naatz-Busch to Senior Director of Marketing Strategy & Growth.

In her previous role as Director of Marketing & Product Development, Melissa was instrumental in driving significant advancements in The DRG’s marketing strategy, taking innovative approaches to content development, digital advertising, and demand generation, with a focus on data-driven decision making. Most recently, Melissa led The DRG through a dynamic brand and website refresh in honor of their 50th year in business.

In her new role as Senior Director of Marketing Strategy & Growth, Melissa will continue to drive strategic growth of the business through The DRG’s marketing efforts. She will also focus more strongly on business development, further enhancing The DRG’s client offerings, and exploring new opportunities for growth.

Shelley Ahrens, The DRG’s Executive Vice President and Chief Customer Officer, shares her excitement about Melissa’s promotion, “We are thrilled to see Melissa step into this expanded role. Her innovative approach and leadership have been vital to our marketing success, and we look forward to the continued impact she will make in advancing our client-focused offerings.”