August 30, 2021

The DRG is pleased to announce the availability of a new service being added to the company’s extensive line of marketing research and consultancy offerings. “Experience Fusion” does just what the name implies. It brings together previously hidden connection points between an organization’s CX, BX, and EX to provide a new level of awareness to guide strategy.

 “Experience Fusion breaks down those previously siloed sets of data to provide the deepest level of understanding and help brands plan and strategize for future success,” said Shelley Ahrens, Chief Customer Officer at The DRG. “This is an exciting next chapter in what we can offer clients who are wanting to make sense of all the opportunities available in their vast amounts of data. And the timing couldn’t be more ideal. If the pandemic taught us anything, it’s how important it is to understand all the interconnections that exist within a company. Clients need every possible advantage in an unpredictable business environment and Experience Fusion can give them that.”

This holistic approach layers together propriety studies, secondary research, and internal business intelligence to put clients in a better position to make strategic improvements with more efficiency and a greater likelihood of success. Experience Fusion is designed to meet a wide variety of business challenges and needs impacting growth, branding, sales, reputation, and overall customer satisfaction.